So I had some demand authority, right. Right. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. And that, that's, that was really the impetus. Can I write more articles around that as a sort of cluster? Kevin started his journey with The Authority Site System (TASS) And so can you! And it's very, it's a very good piece of content. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. So these basic, basic things I didn't know. But yeah, I mean, you're, you're totally right. But after that, I could trust that she knows a lot about gardening, she knows a lot about writing, and she could write it in a way that would, would do well and she could even handle the uploading and stuff. So bringing it full circle to where we're at now. Thank you. Mm-hmm. Like, Jared: it was weird to put your face on the brand back then. Espiritu is married to his wife, Welcome back to the Niche Pursuits podcast. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? If Amazon changes a commission tier, like they did by the way, in, in 20, um, 20, they cut gardening from eight to 4% and I lost 35 K a month immediately. While it may look like theres a lot of light, your plants need to photosynthesize, so if you can afford to, adding supplemental lighting will be crucial, and get the plants as close as possible to the window. Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. I think I, I did get a little bit more tactical about where now it's, it's, it's the power law with a lot of this stuff in, in our space where it's like, okay, you know, let's say you're making $2,000 a month on, on Amazon, or let's just go back and say, you're making the 400 that I, I was making, it's pretty easy for me to export the, the Amazon sales for the month, right? Like it would be. They're from Australia. Uh, how do I do that? This way they can avoid. You cant go wrong with a good hand pruner. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. His mission is to teach 100,000,000+ people around the world how to grow their own food at home. That's the challenge and course taken by our guest today, Derek Thom from D & D Thom Farms in Michigan. I love it. So maybe I, maybe I could have. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. Do you want me to go on blog or, well. Kevin: Yeah. ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. That's more resilient, right? And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. - Kevin Espiritu, Founder and CEO of Epic Gardening, on his early-career years During the time period after college, Espiritu and his brother started gardening A boiler failure next winter and save money. Um, if simply the act of shining a light on it destroys it. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. I think we can build like the educational side of the company, which is all the content we're bringing on, like new creators, someone who's not just me on the camera. He made the gardenand teaching people to gardenhis A boiler failure next winter and save money. Like there's all, when you get to certain levels, there's just operational things you just have to do. , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. Right, right. Before we. But the, the answer is more like, should I, uh, and the answer is probably no. I would click on it. WebView Kevin Espiritu results in California (CA) including current phone number, address, relatives, background check report, and property record with Whitepages. But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long. Head on over to niche sites.com/trial and take advantage of this amazing trial offer. But you could do the same thing in a 15 minute or 15 second TikTok video too. But a again, it goes to like, what cannot be faked. First came the website, followed by YouTube, a daily podcast, and finally his Kevin got into gardening in early 2011 with his first hydroponics setup. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? Um, so that was like a traditional piece of media, right. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. About the Author. And obviously that's gonna be different for every person and every brand. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? This field is for validation purposes and should be left unchanged. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. Jared: How's it going? . So like, I'm, I'm never doing that. Log in or sign up for Facebook to connect with friends, family and people you know. He So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? Mm-hmm. Right. Um, final question on that, maybe flipping gears, but putting, putting yourself in the shoes of, of a listener that perhaps. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? It's like, am I maxing my current input? He lived in a condo back then, so he didnt have space for a big backyard soil garden. Mm-hmm. And so we did an initial relationship where we're just sort of drop shipping. At that point I was like, you know what the bottleneck is now me in writing. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. To subscribe to Sunset 101: The Ultimate Guide to Raised Beds, click here. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. Kevin Espiritu is organizing this fundraiser. And so I, I had created a subreddit, um, about hydroponic gardening and kind of built a community there, which, which helped like throw traffic and links sort of organically to the site. Uh, so we, we still make, we'll make seven figures on everything that's not product revenue, but it still doesn't move the needle relative to product revenue. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. Um, so that's what I did. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. Mm-hmm. He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways. And so, like I know a lot about that space. Um, and yeah, I think you're right. And so if I'm gonna make, I mean it's got like millions and millions of views, right? As soon as products became 50% of revenue in the first year in 2020, it was 88%. You get 5,000 words of content completely free with your order of 10,000 plus traffic. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. Um, you know, built your wings on the way down as a mentor of mine, used to say, jumped off the cliff and built your wings away to a degree. Um, so, so I set up a system where that was more resilient. Maybe the blog itself, like how much was that a factor? And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. Right? So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. Yeah. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. . We're, we're tracking towards somewhere around 15 to 20 this year. They were some weird guys, at least to me. I think it's probably more in vogue these days to, to do stuff like that. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. Enjoy. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . I gotta offer something a little bit different. Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there's a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. Vertical gardening is fantastic because it makes use of the Z axisyou can grow UP instead of OUT. Today we're joined by Kevin Espiritu from epic gardening.com. I want to be in my listeners' ears when they're in the garden. You, you certainly don't have to, like, life's pretty good at that point. Kevin: what caused you to move over? For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? Neither of us had ever done it before and I was like, you know what? . WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa Like it, it's a bit more technical of an approach versus, versus video. CCSO Case # 23-004089 Erron Randll Herndon, age 48 Charges: Possession of a Controlled Substance (Methamphetamine); Felon in Possession of Restricted Weapon; outstanding arrest South is ideal, east and west are OK, north is bad. Jared: question to that too, which Yes. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Um, but I am trying to grow like the next generation of creators. And it was ad sensee, I believe, still at that time. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. I had to figure out how to register and file that. A Visit to the San Diego Home and Garden of Kevin Espiritu. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? Right? Yeah, I mean, like, so if we look at, if we go back to my 20 16 20 17 transition, I, I would say about a year I was the sole writer, um, for the blog. Right. Um, and if I can, like, I'm trying to get into the heads of some of the various people that are probably listening. It, it's just not, it's not true. First came the website, Mm-hmm. Kevin was able at different points to do all of these things. We, we went from like 200,000 in revenue to like 2 million or two and a half million or something like that. So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. Are you looking to scale your niche site portfolio or build your first website? Um, so that would be one way. We told the press that people should turn on their heating this summer if they want to say morning, next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. Yeah. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. So, voila, you don't actually need to rely on a non-existent algorithm for, for podcast discovery, there's, there isn't one. Like what are some of the, the big high levels that, that you learned along. Yeah, I think so. It's a great way to put it. For first time gardeners, it goes back to auditing your space and knowing your light access. I'm c e o of the company, right. And so I was like, you know what? And so that's what I did. Certain, certain site owners don't agree with, which is valid, is, is I'm like, if you can't put your face on your business or you can't out your site, for example, to me, you do not actually have a resilient business. Then? Um, because we, I sort of saw, like, I, I never thought I'd raise any, any investment, but, um, the, the market, the garden market sort. And so I was like, well, what's the easiest podcast I could possibly make? Niche sites.com offers a full range of services to help your content site grow. Offers may be subject to change without notice. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. There's like thousands of reference points that it's me. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? Uh, and we have the education to bring them through the whole journey. I have full faith his site will come back. I'm curious to hear how you pull that off, why you've chosen to do that, how that is gonna continue. Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. And they finally said yes in 2019. Mm-hmm. You probably know more than me. I thought I was going to, to farm in people's front yards, aggregate that land, and then sell the produce to like a local market or a restaurant or something. Resource: Kevin www.sandiegohomegarden.com Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. They, they're literally selling some random me too product off of Ali Express that thinking that magically someone will buy that and then they don't flip the switch and think like, do they even purchase stuff like that? Webhart's memorial chapel gray, ga. nya*wilcomatic ltd aberystwyth; kevin espiritu married Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. Yo. Kevin Espiritu YouTube Star #231141 Most Um, I would say stick to basic business principles of like, making a more resilient business. In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. Yeah. Menu Log In Sign Up Right? , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. Uh, so it's like, why, why would I hamper myself? I don't know. Look no further than niche sites.com. So maybe it's coming, maybe. You're with epic gardening.com and that entire brand and presence. In hydroponics, I typically do leafy greens and expensive herbs like basil, dill, and parsley. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. Most people on YouTube would be happy to have 200 subscribers, Kevin Espiritu is closing in on two million. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. Kevin started a gardening niche site following The Authority Site System (TASS) course. And so that, that sort of went to promotion link building. Link building PR campaigns for your website, head to search-intelligence.co.uk and in! 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